Corporate Hospitality Packages
Corporate Hospitality Packages

Search, negotiation & procurement of corporate hospitality packages, by request or brief, to all of the world's leading events.
Hospitality Packages

Bespoke Event Management

Creation, delivery & management of bespoke corporate & consumer events.
Bespoke Event Information

Inventory Management

Management of hospitality rights inventory including guest management, hotels, flights, transfers & ground handling
Inventory Management

Sports Celebriry Appearances
Sales Incentive Programmes

Creation, delivery & management of hospitality and event based corporate and consumer sales incentive programs.
Sales Incentive Programmes

Personal Appearances

Sourcing, negotiation, procurement & management of PA's from a host of sporting legends and celebrities.
Celebrity Appearances

Alan Birchenall

Alan Birchenall

Alan, more commonly referred to as 'The Birch' enjoys an association with Leicester City spanning 30-odd years. Originally a player with over 160 LCFC Division One appearances to his name, he has been the front-man of the Club in a variety of public relations roles throughout the past three decades. As a player Alan clocked up over 400 appearances with Sheffield United, Chelsea, Leicester, Notts County, Blackburn, Luton and Hereford. He is perhaps most fondly remembered for his six years as a striker-turned-midfielder in the halcyon days of the ‘Bloomfield Boys’. Alan starred alongside England internationals Frank Worthington, Keith Weller, Peter Shilton and Steve Whitworth under the inspired managership of Jimmy Bloomfield.

A native of East London, Alan made his family home in the county of Leicestershire and became the club’s public relations officer 25 years ago. During that time he has established an excellent rapport with the Leicester public and has come to be looked upon as Mr Leicester City.

His annual charity run around both Filbert Street and now the Walkers Stadium has raised in excess of £500,000 for local deserving causes and in 2003 he was awarded an MBE for his charity work.

Alan is now Club Co-ordinator and acts as a liaison between the footballing and corporate departments of the organisation while continuing to fulfil his now legendary match-day activities.

Clubs

  • Sheffield United
  • Chelsea
  • Crystal Palace
  • Leicester City
  • Notts County
  • Blackburn Rovers
  • Luton Town
  • Hereford United

International Honours - England U23 (4 Caps)

Celebrity Appearances
Celebrity Services

Our unique relationship with all of our footballing celebrities undoubtedly provides our clients with an unrivalled opportunity to exploit their role to the maximum.
Personal Appearance Services

Celebrity Portfolio

We have an extensive range of football celebrities who are available for personal appearances to greatly personalize and enhance the experience that you deliver to your clients.
View Our Celebrity Portfolio

Celebrity Booking Enquiries

If you would to book one of the celebrities we represent please feel free to contact us for availability and costs.
Contact ASM Hospitality

Event and Match Sponsorship
Event Sponsorship

Active Hospitality & Events can secure event & match sponsorship packages at a number of clubs and venues. Incorporating exclusive hospitality, match and ball sponsorship packages allow a greater brand presence.
Event & Match Sponsorship

Sportfive